Valentine’s is coming soon, we know it’s coming and it always sneaks up on us. So much to do – staffing, delivery headaches, pricing for the holiday, advertising and social media posts. We love it and we hate it. But it’s who we are, the florists that make that special someone happy on that special day. And our customers count on us for that day, it sets the tone for many happy return purchases.
Seems like there’s never much in the way of pre-orders, and the wholesalers are pushing us for our own orders. It’s up to us to make an educated guess on what we need, based on experience, feedback, and social trends.
It’s not hard to recognize the red rose as the #1 seller at Valentine’s. But what’s #2? And what’s the alternative to roses that we’ll offer?
This is the time to depend on your wholesale relationship, to work with your supplier so you have enough of the right product, but not too much. Stay with the tried and true varieties that have been successful for you all year. Buying flowers for Valentine’s is the key to profits.
At Import Flowers we take pride in working out that “just-right” solution to your cutflower needs. We offer many choices of variety and size in both red and colored roses, plus a large selection of garden roses. The flowers we offer are from the same growers we carry all year long. We like Spring flowers as the alternative to roses – tulips, daffodils, hyacinths, peonies.
Give us a call, talk to us about what you need and what day you need it. Let us work out a solution for you, or just ask for our pre-book discount price sheet and take a look. We can help you make profits – the best Valentine’s gift of all!
Weather in South American has been cloudy, but the rose crop is right on schedule. Florida greens growers are not as fortunate, many of their crops were damaged by January’s cold weather.